Kruse breaks new ground

MARSHALL?- Kruse Motors broke ground for its new Buick GMC and Ford-Lincoln dealerships next to Marshall High School on Tuesday.

“There hasn’t been a new dealership built in Marshall in 25 years,” said Michael Crowley, general manager of Kruse in Marshall. “The biggest thing is, it’s state-of-the-art. A lot of it is room, color, customer convenience and a new customer lounge. There’ll be an express lube center. We’re going to be more energy efficient, and we’ll be more green.”

Other amenities will include a children’s play area, WiFi, a car wash in the Ford dealership, and both will have indoor vehicle delivery.

Kruse Motors was founded in Montevideo in 1974. Kruse bought the Marshall store in 2007, according to Heather Westman, Buick GMC dealer.

“The planning really started with the roof coming off in the storm two years ago, but we’d been talking about it for a while,” Westman said.

The decision to move gained added impetus in May 2012, when the Ford-Lincoln store caught fire and had to be closed.

Kruse is confident enough in the car market to double its vehicle display, with a wider selection to chose from and will be adding 10 to 15 more employees.

“We’ve already started adding sales consultants. We need more technicians and more parts personnel,” Crowley said.

Crowley described the new car market as “excellent” and the market for used vehicles as “sensational.”

“Have I run out of superlatives?” Crowley joked. “We’re making a commitment. We’re reinvesting in the community. We can’t let car dealerships close. Our customers would have to go 30 miles away to get taken care of, and that’s a disservice to the community.”

Kruse expects the Buick GMC dealership to open around Thanksgiving and the Ford-Lincoln dealership by Christmas, Crowley said.