Local Extension educator honored

MARSHALL – It came as rather a surprise to him, but last month, Bruce Potter, Extension integrated pest management specialist at the Southwest Research and Outreach Center in Lamberton, was named Educator of the Year by the Mid America CropLife Association (MACA).

“It kind of confused me,” Potter said. “I thought I was just doing my job.”

The award was presented at the MACA annual meeting in Denver.

According to a press release issued by Bonnie McCarvel, executive director of MACA, “The award is presented to an individual who has demonstrated significant contributions to American agriculture, especially in the MACA region. Also the person has evidence of consistency in educating the public on the values of production agriculture.”

Potter has a bachelor of science and master of science in entomology from the University of Minnesota and currently works in the field of managing insects and plant diseases.

“I work with growers and crop advisers on a consistent approach to pest management,” Potter said. “When to treat and when not to treat. Sometimes a hard message to get across is that you can harm crops by treating when it’s not necessary by taking out natural enemies, or by relying on a single mode of treatment.”