‘An encouraging place for people’
MARSHALL – What began as a project that she could do with her oldest child while she was on bedrest with her third baby is now a burgeoning business on East College Drive in Marshall. Oopsie Daisy – Heather Gniffke’s daughter, Ashtyn, named their business after Daisy the family dog got pregnant – opened April 4 next to Subway.
The store offers cloth diapers, nursing covers, Moby Wrap baby carriers, gently-used maternity clothing, essential oils, natural laundry detergent, photography sessions by appointment, AdvoCare nutrition products and more.
Gniffke, who lives on a farm 8 miles east of Cottonwood with her husband and four children, created children’s headbands with her daughter, Ashtyn, who is now 8. The headbands were successful, and she now has 3,000 followers on Facebook.
She decided to sell products that she uses with her children to help other mothers with theirs.
“I’ve been doing this at home,” said Gniffke. “It’s so much fun to share it.”
She belongs to a mother’s group, Mothers of Preschoolers.
“MOPS is a great support,” she said. “I get a lot of ideas from them. They say they want these products but don’t want to pay shipping costs.”
The Moby Wrap baby carriers are flying off her shelves.
“We sell those worldwide – Australia, Germany, Canada, Mexico,” Gniffke said. Her third child was only 4 pounds when he got out of the hospital after being born six weeks prematurely and was comfortable and secure in the wrap.
“They can stay in there up to 35 pounds,” she said. “They are good for a baby who is colicky – it calms them right down.”
Gniffke sells two lines of cloth diapers including diaper bags with compartments for wipes, clean diapers and dirty diapers. She said the bags can also be used to carry wet swimming suits and towels.
Gniffke also carries products made by Karen Huso for her Endless Creations line, which include handmade baby quilts, wash cloths and infinity scarves.
She also sells aprons for mothers, children and their dolls.
So far the hours of the store are 5:30-8 p.m. on Wednesdays, 10 a.m.-8 p.m. Thursdays, 11 a.m.-5 p.m. Fridays and from 9 a.m.-2 p.m. Saturdays.
“We’ll test these hours out, feel it out and see what works,” Gniffke said.
She plans to have monthly caregivers’ workshops with topics such as canning and gardening.
“I want this to be an encouraging place for people,” she said.